Marketing is not only the advertising and where the buyers and seller’s gathered to exchanges of their products or services.
2. Distribution Channels
Distribution can be as easy as setting up shop in the part of a city where your target customers but in an increasingly interrelated world, distribution more often than not now means that you’ll need to take your products or services to the customers.
3. Production Concept
The production concept holds that buyers can like product that ar widelyavailable and cheap. Focus on high production efficiency, low cost, mass distribution
The sum of money that can be charged to the customer for a product or service and that consumer exchange for the benefits or taking good or service and price is one element to produce revenues and most flexible.
Brand can be logo name design or sign of any product that identify the maker or seller of the product or service
The packaging of the product that show the quality of the product. packaging is include product repar, design, container of the product
The marketer divide the mass market in to different segments by the distinct group of people because that every customers are different in their needs
Human wants backed by purchasing power that show the customers purchasing power
The word ‘demographic’ is derived from ‘demography’, meaning the study of population. It helps the firm to divide the market into diff segments or groups, or various demographic factors, like age, gender, social class, etc.
Product is anything that can be offered in the market for attention, use, or consumption that might satisfy a need or want.
11. Place marketing
It consists of activities undertaken to create, maintain, or change attitudes and behavior toward particular places.
12. Social marketing
The uses commercial marketing concepts to influence individuals’ behavior to improve their well-being and that of society.
13. Internal marketing
It means that the service firm must orient and motivate its customer-contact employees and supporting service people to work as a team to provide customer satisfaction.
State of the felt of deprivation of some basic satisfaction ( Food, Clothing, Shelter, Belonging etc.
15. Marketing mix
The set of tools (four Ps) the firm uses to implement its marketing strategy. This set includes product, price, promotion, and place
16. Price Skimming
A firm charges starting price high that customers will pay. As the demand of the first customers is satisfied, the firm lowers the price to attract another, more price-sensitive segment
17. Price Penetration
The firm Initially sets low price in order to penetrate the market quickly and deeply to attract a large number of buyers quickly to gain market share
Wants are desires for specific satisfiers of the deeper needs. Needs are few and wants are man
19. E-Mail Marketing
Marketing via e-mail, usually through the use of sales letters or client newsletters
20. Business Markets
The well-trained and well-informed skilled consumers WHO are skilled in evaluating competitive offerings
Attention, Interest, Desire, Action. This acronym is used to represent the acquisition funnel, which most selling consultants agree is currently out of date – the sales method is a lot of additional advanced and nuanced than this four-step model would have one believe
22. Business to Business
The B2B primarily refer to selling targeted on generating commerce between business and selling targeted on the buyer, respectively.
23. Buzz Marketing
Literally means that “word of mouth;” what individuals are locution regarding a product or complete.
It collection of consumers and sellers interact over a specific product or product category.
25. Irregular demand
Consumer purchases vary on a seasonal, monthly, daily, or maybe AN hourly basis.
26. Affiliate Marketing
A way for a corporation to sell its product by linguistic communication up people or firms (“affiliates”) market the company’s product for a commission
27. Marketing management
It is the art and science of selecting target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior client price.
28. Consumer Markets
Consumer product and services like soft drinks and cosmetics, spend a nice deal of your time attempting to establisha superior complete image.
Advertising is focused on one particular product or service. Thus, advertising plan for product might be very different than the another product
30. Innovative Marketing
A principle of rational marketing which requires, that a company seek real product and marketing improvements.
Promotion keeps the product in the minds of the customer and helps stimulate demand for the product. Promotion involves ongoing advertising and publicity (mention in the press)
32. Global Markets
Those countries to enter, a way to adapt their products/services to the country, and the way to price their product.
33. Product position
The way the product is defined by consumers is important attributes the place the product occupies in Consumers’ minds relative to competing products
Satisfaction is a person’s feelings of pleasure or disappointment resulting from comparing a products performance in relation to the person’s expectations of performance.
35. Target Market
It’s include the group of customer towards marketer can select appropriate specific techniques to consume our business
36. Traditional Marketing
It is the Focus is on product only and its main Objective is profit maximisation
and performing less promotional activities
37. Market Research
The gathering of information that businesses can use to determine what kinds of goods or services to produce
38. Total Quality Management
(TQM) Programmes designed to improve the quality of products, service
39. Customer Value
A customers perceived value is equal to the advantages derived divided by the costs. Costs may include monetary costs, time costs, energy costs, and psychic costs.
40. Negative demand
consumers dislike the product and may even pay a price to avoid it.
41. The Societal Marketing
It is for the Society well being. and following three considerations while setting marketing policies
public is any group that has an actual or potential interest in or impact on an organization’s ability to achieve its objectives
43. Consumer buying behavior
The buying behaviour of final consumers individuals and households “who buy goods and services for personal consumption
44. Marketing Campaign
A specific, defined series of activities used in marketing a new or changed product or service, or in using new marketing channels and methods
45. Marketing Plan
The written document that describes your advertising and marketing efforts for the coming year
46. Consumer Markets
Consumer goods andservices such as soft drinks and cosmetics,spend a great deal of time trying to establisha superior brand image.