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A gift is something that is given purposefully and intentionally to someone without expecting anything in return

March 11, 2019 0 Comment

A gift is something that is given purposefully and intentionally to someone without expecting anything in return. From this article, it mentioned that larger and more valuable gifts, equals to weightier ethical concerns raised about the industry’s influence over physicians.PEVuZE5vdGU+PENpdGU+PEF1dGhvcj5LYXR6PC9BdXRob3I+PFllYXI+MjAwMzwvWWVhcj48UmVj
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ADDIN EN.CITE.DATA (Katz, Caplan, ; Merz, 2003). To supplement, having valuable gifts causes many perceptions and assumptions from the surroundings which could lead to influencing another party to be involved in something due to the value of the gift.

The ethical dilemma would be accepting the gifts, food and drinks and some travel cost assistance from the biomedical equipment company, being neither right nor wrong, but indicates that our hospital has been influenced. Leakey mentioned in his article that when a gift or gesture of any size is bestowed, it imposes a sense of indebtedness on the recipient. (Leakey and Lewin 1978). PEVuZE5vdGU+PENpdGU+PEF1dGhvcj5LYXR6PC9BdXRob3I+PFllYXI+MjAwMzwvWWVhcj48UmVj
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ADDIN EN.CITE.DATA (Katz et al., 2003)
Ethical issues are; inappropriate gifts offered and accepted, tell-tale signs of bribery, dispute between companies affecting reputation and the impact on the staff. According to the ethics, beneficence can be useful in ensuring that the hospital is doing the right thing. In this context, there needs to be an organization policy guideline when receiving gifts from others. From a book published by Institute of Business Ethics, highlighted a policy on the reciprocity of gifts and hospitality should be consistent with other aspects of the organization’s ethics policy in encouraging high standards of personal honesty and integrity. ADDIN EN.CITE <EndNote><Cite><Year>2009</Year><RecNum>131</RecNum><DisplayText>(<style face=”italic”>The Ethics of Gifts and Hospitality – Institute of Business Ethics</style>, 2009)</DisplayText><record><rec-number>131</rec-number><foreign-keys><key app=”EN” db-id=”vv9xxx00ivd5vmef00nxaxz2e2tx5fta09xa” timestamp=”1533833664″>131</key></foreign-keys><ref-type name=”Electronic Book”>44</ref-type><contributors></contributors><titles><title>The Ethics of Gifts and Hospitality – Institute of Business Ethics</title></titles><pages>2</pages><volume>3</volume><dates><year>2009</year></dates><publisher>Institute of Business Ethics</publisher><urls><related-urls><url><style face=”underline” font=”default” size=”100%”>https://www.ibe.org.uk/userfiles/briefing_3.pdf</style></url></related-urls></urls></record></Cite></EndNote>(The Ethics of Gifts and Hospitality – Institute of Business Ethics, 2009).
Stakeholders involved are the Hospital, Health Manager, the Biomedical Equipment company, Media and the Public. As a Health Manager, decision conclusion is challenging as consideration on the legal perspective and ethics is vital as it could impact the hospital in many ways. The biomedical equipment company could be affected if the hospital is unable to approve what they requested which can damage the relationship and rapport between two companies.

By word of mouth, the media will be able to acquire information and disclose to the public regarding the situation of the company.

According to the article from UK Bribery Act(2010), mentioned that corporate gifts and hospitality play an important part in business and provides guidance for organizations to know what is appropriate and what is construed as a bribe when giving or accepting gifts/hospitality. One principle to consider is whether is there an expectation on how the business relationship is influenced. ADDIN EN.CITE <EndNote><Cite><Year>2012</Year><RecNum>130</RecNum><DisplayText>(<style face=”italic”>The ethics of gifts and hospitality</style>, 2012)</DisplayText><record><rec-number>130</rec-number><foreign-keys><key app=”EN” db-id=”vv9xxx00ivd5vmef00nxaxz2e2tx5fta09xa” timestamp=”1533832806″>130</key></foreign-keys><ref-type name=”Electronic Book”>44</ref-type><contributors></contributors><titles><title>The ethics of gifts and hospitality</title><secondary-title>Institute of Business Ethics</secondary-title></titles><pages>6</pages><volume>29</volume><dates><year>2012</year></dates><pub-location>24 Greencoat Pl., London, SW1P 1BE</pub-location><publisher>Institute of Business Ethics</publisher><orig-pub>Institute of Business Ethics</orig-pub><urls><related-urls><url><style face=”underline” font=”default” size=”100%”>https://www.iia.org.uk/media/190500/the_ethics_of_gifts_and_hospitality.pdf</style></url></related-urls></urls></record></Cite></EndNote>(The ethics of gifts and hospitality, 2012). This act will occur if found guilty to administering financial or another advantage for another party based on the situation. Failure in performing the function or activity, it breaches the relevant expectation as mentioned in UK Bribery Act (2010), Chapter 23. ADDIN EN.CITE <EndNote><Cite><Year>2010</Year><RecNum>132</RecNum><DisplayText>(&quot;Bribery Act 2010,&quot; 2010)</DisplayText><record><rec-number>132</rec-number><foreign-keys><key app=”EN” db-id=”vv9xxx00ivd5vmef00nxaxz2e2tx5fta09xa” timestamp=”1533945934″>132</key></foreign-keys><ref-type name=”Legal Rule or Regulation”>50</ref-type><contributors><secondary-authors><author>UK by The Stationery OYce Limited under the authority and superintendence of Carol Tullo, Controller</author><author>of Her Majesty’s Stationery OYce and Queen’s Printer of Acts of Parliament</author></secondary-authors></contributors><titles><title>Bribery Act 2010</title><secondary-title>Bribery Act 2010 </secondary-title></titles><pages>19</pages><number>1</number><section>23</section><dates><year>2010</year><pub-dates><date>8th April 2010</date></pub-dates></dates><urls><related-urls><url><style face=”underline” font=”default” size=”100%”>http://www.legislation.gov.uk/ukpga/2010/23/pdfs/ukpga_20100023_en.pdf</style></url></related-urls></urls></record></Cite></EndNote>(“Bribery Act 2010,” 2010)
As a first option, the proposal can be rejected due to terms and agreements that are inappropriate, going against the ethics of beneficence. The management feels that although the biomedical company can justify relationship benefits, it does not reflect the company being successful. Providing gifts, meals and entertainment is widespread and is one of the most widely cited ethical issues in purchasing (Cooper et al., 1997; Fritzsche, 2005; Kitson & Campbell, 1996; Mellahi & Wood, 2003; Preuss, 2000; Turner et al., 1994) ADDIN EN.CITE <EndNote><Cite><Author>Fisher</Author><Year>2007</Year><RecNum>133</RecNum><DisplayText>(Fisher, 2007)</DisplayText><record><rec-number>133</rec-number><foreign-keys><key app=”EN” db-id=”vv9xxx00ivd5vmef00nxaxz2e2tx5fta09xa” timestamp=”1534041818″>133</key></foreign-keys><ref-type name=”Journal Article”>17</ref-type><contributors><authors><author>Fisher, Josie</author></authors></contributors><titles><title>Business marketing and the ethics of gift giving</title><secondary-title>Industrial Marketing Management</secondary-title></titles><periodical><full-title>Industrial Marketing Management</full-title></periodical><pages>99-108</pages><volume>36</volume><number>1</number><keywords><keyword>Business marketing</keyword><keyword>Conflict of interest</keyword><keyword>Ethics</keyword><keyword>Gift giving</keyword><keyword>Relationship marketing</keyword></keywords><dates><year>2007</year><pub-dates><date>2007/01/01/</date></pub-dates></dates><isbn>0019-8501</isbn><urls><related-urls><url>http://www.sciencedirect.com/science/article/pii/S0019850105001197</url></related-urls></urls><electronic-resource-num>https://doi.org/10.1016/j.indmarman.2005.03.013</electronic-resource-num></record></Cite></EndNote>(Fisher, 2007). Hence, other vendors will feel unfair as they may think that the hospital is biased to the Biomedical Company which causes bad intentions, leading to damaging relationships with other vendors and will breach trusts. There is no justice as no equality exists in between relationships.
The Second option is to approve the proposal and justice must be implied and not leading to other influences by following the organization’s policy and Code of Ethics guide so that there will not be any dispute and to be stated in the proposal agreement of the terms and justifying the purpose. This way, the public will not question, and reflecting good reputation if the media were to publish their purpose in the news. Other liaising vendors will have a good impression on how the Hospital is maintaining rapport with the Biomedical company.
To conclude, the second option relates to Utilitarian theory, providing happiness and in favor to both parties. The two ethics of beneficence of doing good and justice is implied by abiding to the ethics and law, leading to maintaining good business relationships. According to this article, trust is the essence of a relationship, and is the confidence belief that both the buyer and seller will act in the long-term best interest of the other. ADDIN EN.CITE ;EndNote;;Cite;;Author;Fisher;/Author;;Year;2007;/Year;;RecNum;133;/RecNum;;DisplayText;(Fisher, 2007);/DisplayText;;record;;rec-number;133;/rec-number;;foreign-keys;;key app=”EN” db-id=”vv9xxx00ivd5vmef00nxaxz2e2tx5fta09xa” timestamp=”1534041818″;133;/key;;/foreign-keys;;ref-type name=”Journal Article”;17;/ref-type;;contributors;;authors;;author;Fisher, Josie;/author;;/authors;;/contributors;;titles;;title;Business marketing and the ethics of gift giving;/title;;secondary-title;Industrial Marketing Management;/secondary-title;;/titles;;periodical;;full-title;Industrial Marketing Management;/full-title;;/periodical;;pages;99-108;/pages;;volume;36;/volume;;number;1;/number;;keywords;;keyword;Business marketing;/keyword;;keyword;Conflict of interest;/keyword;;keyword;Ethics;/keyword;;keyword;Gift giving;/keyword;;keyword;Relationship marketing;/keyword;;/keywords;;dates;;year;2007;/year;;pub-dates;;date;2007/01/01/;/date;;/pub-dates;;/dates;;isbn;0019-8501;/isbn;;urls;;related-urls;;url;http://www.sciencedirect.com/science/article/pii/S0019850105001197;/url;;/related-urls;;/urls;;electronic-resource-num;https://doi.org/10.1016/j.indmarman.2005.03.013;/electronic-resource-num;;/record;;/Cite;;/EndNote;(Fisher, 2007).