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Chouninard* a*world*famous* mountaineer* setup* a* shop* in* 1966* for* surf* breaks

February 12, 2019 0 Comment

Chouninard* a*world*famous* mountaineer* setup* a* shop* in* 1966* for* surf* breaks.* Soon* he*becomes*the* largest* supplier* of*mountain*hardware*in* US.* Chouninard* put*an*apparel*line*named*PATAGONIA.* After* chouniard*finish*his* partnership* with* the* Frosts.* Patagonia* came* up*as*an*independent*business*and*registered*itself*separately.*The*business*Philips*of*Patagonia*is*not*profit*oriented*but*TO*DO*THINGS*RIGHT.*Thus*from*the*beginning* Patagonia* took* a* very* deep* interest* in*environment* responsible* business.*Through*the* time* Patagonia* came* across* so* many* CEOs*and,* management*teams* but*nobody*had*understood* the*actual*conduction* and*proposes*of*the* business.* The* owner* of* the* company*took* retirement* from* any* formal*designation*of* the* company* but* is* still* somehow* very*keenly*involve* in* the*strategic*decisions* of*the* company.* The* main*competitors* of* Patagonia* are*The*North*Face*Inc,*Mountain*hardware,*Arcterex.*How*Important*to*Patagonia’s*Business*model*is*environmental*Position?*After*studying*Patagonia’s*case*and*its*business*model*I*believe*that*the*success*of*Patagonia*is*totally*depended*on* the*environmental*responsible*business* position.* From* the* beginning* the*company*has*acted*to*be*profit*motive*but*main*inspiration*to*the*public*and*awareness*to*the*public* about*environment.* Form* the* case* study* we* can* see* that* the*strategy*of*Patagonia’s*environmental*business*model*is*com*posed*of*the*following*five*points*1. Lead*an*examined*life.*Patagonia* is* very* intelligently*connecting*its* product* to*a* life*style.* Those* people* who*love* mountaineering* must* have* discipline* in* their* life.*Energy*always* comes*from* being*discipline.* So* I*believe*connecting* to* such*environmental*factor* give*sense*of* living*disciplined*life*satisfaction*to*the*customer.*2. Clean*up*your*Act.*This* point* is* very* important.*It* keeps* you* away* from* being* lazy* and* irresponsible.*Patagonia* is* pointing* out* one* of* the* m*main*points* of*success*and*honest*people* of*business*man*and*company.*Those*who*are*not*responsible*for*their*doing*might*never*live* a*good*day.* Thus* Patagonia* attaching*itself*to* such* trait* is* quite* good* awareness* in*the*people.*3. Do*your*Penance.*Doing*penances*is* very* important* in* one* life.* If* somebody* make* a* mistake* and* then*don’t* rectify* the* mistake* or* don’t* regret* it* or* don’t* learn* from* that.* It* might* not* again*lead* to* a*prosperous*result.* Thus* Patagonia*needs*people* to* rectify* their* mistakes* and*come*up*with*good*behavior.*4. Support*civil*democracy.*This* is* a* very*impotent*point* for* public* to* lead* a* free* and* fair* life,* it*simply*mean*freedom*of*speech.*If*somebody*wants*to*say*something*publically*he*must*behave*the*

opportunity*and* right* to* say* it.* Patagonia* according* to* this* point* is* actually* teaching*people*to*live*free*and*fair*life.*5. Influence*other*companies.*There* is* a* proverb* in* English* “In*Rome*do* as* Roman”.* Patagonia* here* wants* to* be* a*market*leader*in*behavior.*Patagonia*is*advising*very*subliminally*that*profit*is*not*a*big*thing*it’s*a*complementary*thing*with*b*business*but*the*real*success*is*when*you*utilize*your*business*in*such*a*way*that*people*life*start*and*thinking*gets*high.***Thus* I* would* conclude* that*Patagonia*is* trying* its* best* to* help* the*environment*and*society*of*the*general*public*and*wants*other*business*to*do*the*same.*This*whole*factor*has* provided* Patagonia* a* very* unique* and* distant* place* in* the* market.* Which* has*become*one*of*the*main*factors*of*their*survival*in*the*market?*

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