Problem Statement Smartphones are useful for communication and are more advantageous especially for university students
Smartphones are useful for communication and are more advantageous especially for university students. Smartphones are currently a need in the their daily life. Because of the rapid development in technology, there is a short smartphone lifecycle which tremendously affects the marketers of their products (Henderson, 2012). Manufacturers are forced to upgrade the design of smartphones on a progressing basis. However, the rapid introduction of cheaper forms of smartphones has increased the rate of competition between companies in the mobile industry. The purpose of the study was to explore the factors that influenced brand preferences among students of university (Ndadziyira, 2017).