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The model which is not useful for such an organisation is “The Ansoff Matrix”

April 17, 2019 0 Comment

The model which is not useful for such an organisation is “The Ansoff Matrix”. The reason “Ansoff Matrix” has been identified not as useful is because it is a model that is only based on theories and doesn’t include practicality. Hotel Industry is never dependent on theories as it is more into practicality. It doesn’t even include the movements of external competitors. The Ansoff Matrix model is considered to be very basic as it does not include all the attributes that can influence a market, is unrealistic within this market. It doesn’t explore other marketing options that can be available for an organisation

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